Competitor research - Analyze the keywords your competitors are using.These two methods can help you identify pain points: To create a connection between yourself and a reader, address them as “you.” Identify your customers’ pain points.īefore you get started writing your homepage copy, you should know who your customer is and what kind of problems you can help them solve.Ĭonsider how your website copy can address your visitors’ pain points and frame your products or services as solutions. After writing, you can even use Wordtune to make sure your writing is accurate and well-polished. Before you get started, a quick note to remember to double-check spelling and grammar. Here’s my pro copywriter’s shortlist of tricks to create copy that meets your business goals. If you want to increase sales, optimize SEO, show your authority in your industry, and increase customers, copy that contains this information is vital. Your homepage copy should clearly explain who, what, and why - who are you, what can you offer, and why a visitor should care. With good web copy, visitors will be enticed to stay on your site or buy from you. Poor homepage content has the same effect. However, if you turn the book over to read the blurb and find that it’s poorly written, confusing, and long-winded, you’re likely to set it down again. Imagine coming across a book with a compelling cover. Whether people find your website through SERPs or come across a referral link via social media, as they’ve clicked your link, it’s safe to say your website visitors are interested in your content. Well-written web copy turns a visitor into a customer. Best homepage copy optimizer Why is it important for your site to have good web copy?
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